Frosted Flakes and Mini Wheats x Detroit Tigers Baseball LTO Package Design

This limited-edition packaging celebrates a unique partnership by bringing together two of the most iconic Tigers of all time: Tony the Tiger™ and the Detroit Tigers’ Paws. Rendered in a vintage illustration style, the design taps into baseball nostalgia while honoring the legacy of both brands. Iconic baseball stitching frames the packs, instantly signaling the sport and serving as a unifying backdrop that makes the collaboration feel timeless, not trendy. The partnership extended far beyond the shelf, coming to life through real-world moments—from Tony and Paws spending a day at the Detroit Zoo to Tony throwing out the first pitch of the season. Together, the packaging and activation created a joyful, city-proud celebration that blended sports, brand, and culture into a memorable, collectible experience for fans of all ages.

From the original award submission.