Press + Pour Branding

Press + Pour's branding embodies the concept of balance, reflecting the duality of coffee and juice through its identity. The design solution centers around the hummingbird moth, symbolizing transformation and connection to nature. Earthy hues and handcrafted textures create a grounded yet vibrant aesthetic, representing a space where creativity thrives. The brand's personality, defined through workshops, combines artistry, thoughtfulness, and approachability, guiding all design decisions. Deliverables include a responsive logo suite, a typography system, and a color palette inspired by Lake Tahoe's natural hues. Supporting assets like packaging and environmental applications extend the narrative, resulting in a brand that feels inviting and alive, fostering a sense of community and connection.