Pizza Expo Roma After Party Video

Performance Foodservice offers an exclusive Italian brand called Roma. It celebrated its 70th anniversary this year. During Pizza Expo in Las Vegas PFS hosted an after party and this is where this animation played on loop. The plan an execution of this piece was to mash together old and new types of media. Showcasing a black and white screen, vintage "standby" graphics with static and moving into full color, it's a quick snapshot of time moving. We wanted to indicate the strength of the brand to withstand and endure 70 years of history while bringing it into the here and now.

From the original award submission.