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Gooseberry Graphic Design. (2025). Oneonta Boys & Girls Club Rebrand. GDUSA Gallery. https://gallery.gdusa.com/project/oneonta-boys-and-girls-club-rebrand
Design briefing
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American Graphic Design Awards Winner
American Graphic Design Awards 2025
Oneonta Boys & Girls Club Rebrand
A fresh rebrand for Oneonta Boys & Girls Club promotes community and confidence in kids through adaptable design.
In the entrant's words
The Oneonta Boys & Girls Club re-brand consisted of a new logo to reflect their mission "to build a community that raises strong, kind, confident kids" —and a brand identity that would be adaptable and successful across a broad range of usage: marketing, team uniforms, signage, social media, fundraising, etc.
From the original award submission.
Creative Credits
Creative Director
