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American Graphic Design Awards Winner
American Graphic Design Awards 2025
Oneonta Boys & Girls Club Rebrand
A fresh rebrand for Oneonta Boys & Girls Club promotes community and confidence in kids through adaptable design.
Creative Credits
Creative DirectorDana Foti Sharp
Executive Director, OBGCBob Escher
Marketing Director, OBGCJenn Dilello
In the entrant's words
The Oneonta Boys & Girls Club re-brand consisted of a new logo to reflect their mission "to build a community that raises strong, kind, confident kids" —and a brand identity that would be adaptable and successful across a broad range of usage: marketing, team uniforms, signage, social media, fundraising, etc.
From the original award submission.
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ShareCite this page
Gooseberry Graphic Design. (2025). Oneonta Boys & Girls Club Rebrand. GDUSA Design Gallery. https://gallery.gdusa.com/project/oneonta-boys-and-girls-club-rebrand
Design briefing
An AI-assisted expert read. Included with Pro ($19/mo).
