MSR Design Website

MSR Design is a highly accomplished, award-winning national architecture and interior design firm. LN Design Co. collaborated with the MSR Design team to redesign their website, leading them through a comprehensive design process that included a visual audit and competitive analysis. This work established clear design objectives that informed the entire design and development process. The new website communicates both elegance and energy through a restrained color palette and balanced white space, keeping the spotlight on the beautiful project photography. The user experience strikes a balance between beauty and function, highlighting the firm’s work and encouraging exploration through a clean, distraction-free interface. The design delivers a welcoming, inclusive experience across all platforms, tailored to the firm’s diverse audiences—from sophisticated consumers of architecture to those less experienced. LN Design partnered with Emergent Software to develop the site on the Umbraco content management system. The backend is as thoughtfully crafted as the front, featuring custom-designed components that offer flexibility within structured templates. Key content areas such as Projects, News, and Resources are designed for easy updates and growth. LN Design created versatile components designed to enhance the presentation of project details, giving the firm consistent and accessible ways to showcase their process, sustainability data, awards, and other credible measures. The new site clearly communicates the firm’s mission: to make positive impacts in communities and in people’s lives for a better future.

From the original award submission, lightly copyedited.