More Rewards Day Direct Mail

Let’s make it a great day When “save the date” mail reaches your mailbox, you know it’s something special. That’s true when you get the good news from Bank of America, too. November 6 was the big day — of bonus rewards! An annual tradition, More Rewards Day offers a bonus of +2 points, +2 Miles or +2% cash back to the bank’s credit cardholders, depending on their card type. The direct mail package featured the one-day-only three ways even before being opened: “One day only,” “More Rewards Day” and “Nov 06” (exposed from the interior with a short fold). Details and FAQ followed, which proved how simple it all was. While the rewards event comes annually, strategy necessitates that each year’s announcement be fresh. Capitalizing on a proven format, the piece was recreated to include new bank branding and illustrations. Also introduced in 2025: a QR code to automatically add November 6 to the customer’s device/calendar. That makes saving the date easy. The offer makes “spend and get” even more rewarding!

From the original award submission.