Preferred Rewards New York City Food Fest Email

We craft enticing emails with great taste Inviting a special audience to a once-in-a-lifetime event requires an invitation that feels irresistible. As the Official Bank of the New York City Wine & Food Festival, Preferred Rewards® Diamond Honors members were offered exclusive access to three dining events curated by world-class chefs. Encouraging our highest tier members to take advantage of this special access required an email with just the right ingredients, so we combined striking food photography with strong, yet simple messaging and added a dash of direct response technique to fully whet the appetite. The masthead uses a blend of brand prominence, visual stopping power and persuasive copy, while the content below the masthead methodically guides the audience through each event’s details in a clear, concise manner that’s easy to scan, yet thoughtfully spotlights the chefs and their restaurants. Not to be forgotten was additional messaging, so members could explore additional experiences at their leisure. The result? A “chef’s kiss” email for our Bank of America Diamond Honors members, well-deserving of an extra sweet experience.

From the original award submission.