Martin Luther College Branding and Identity

The Story

Southpaw Design Co collaborated with Martin Luther College to revamp its visual identity, aiming to enhance the brand experience that reflects the institution's mission of equipping students for ministry. The design solution focused on creating a cohesive and modern identity that resonates with the college's values and goals. By integrating elements that symbolize growth, community, and faith, the new branding effectively communicates the college's commitment to preparing students for their future roles in ministry. As a result, the refreshed identity not only strengthens the college's presence but also fosters a deeper connection with current and prospective students.