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American Graphic Design Awards Winner
American Graphic Design Awards 2025
Marebella Fish Co.
Marebella Fish Co. blends tradition and modernity in a premium tinned fish brand with striking, collectible packaging.
The Story
Marebella Fish Co. is a premium tinned fish brand designed to honor culinary heritage while appealing to modern consumers. The visual identity and packaging system are inspired by Mediterranean design and vintage grocery ephemera, resulting in a bold yet refined aesthetic. The packaging features color-forward photography, tactile label details, and flexible typography, transforming each tin into a miniature poster that is both collectible and display-worthy. This innovative approach balances shelf impact with a sense of tradition, making Marebella stand out in a crowded marketplace. The project showcases the designer's ability to create a memorable brand experience that resonates with consumers.
Category
Student Design
