Laro Tayo Mural and Signage

Laro Tayo: Designing Play and Community Through Filipino Culture Laro Tayo—which translates to “Let’s Play” in Filipino—is a thoughtfully designed social space where families come together beyond traditional indoor playgrounds. It functions as a co-working hub, community lounge, and workshop venue, fostering connections among caregivers and children alike. The project opened on October 22, 2025, and is deeply rooted in the Filipino value of bayanihan, symbolizing community spirit and mutual support. ConceptShell collaborated intimately with founder Joysha Fajardo to create a visual identity and environment that is both playful and comforting. The logo design features rounded letterforms with animated “O” characters extending their arms—an inviting gesture that embodies inclusivity and warmth. The chosen color palette draws from the natural vibrancy of the Philippines: bright, warm tones balanced with calming, earthy greens and blues, creating a harmonious yet energetic visual language. The mural is a cornerstone of the design, illustrating native flora and fauna in a stylized, approachable manner that complements the overall brand voice. The composition flows organically across the wall, guiding the eye through a narrative landscape filled with lush trees, blooming flowers, and local animals. This visual storytelling not only celebrates Filipino heritage but also enhances the welcoming atmosphere for visitors of all ages. In addition to the mural, the design extends through exterior graphics and sun-shaped signage, integrating cultural symbolism with modern graphic principles. Every element—from color theory to character design—was carefully considered to reflect Laro Tayo’s mission: to create a timeless, joyful space that supports families, nurtures creativity, and honors cultural identity.