Lake Superior Trading Post Brand Redesign

Lake Superior Trading Post approached >Greater Thought for help reimaging their brand and website. Their former website was outdated and did not feel like an extension of the store experience. The store has been around for generations and is an icon of the north shore of Lake Superior. The new brand emulates the iconic sign that can be seen from across the harbor, as you come over the ridge into town. The brand was refreshed, drawing inspiration from not only the sign but the colors of the north shore, the wood hues from inside the store, and the silhouettes of the adventures and vistas of this northern Minnesota destination. A full design language was developed in preparation for the coming e-commerce section of the website, and cues of maps, geo-locations, and seasonality were worked into the brand to create a rich and ownable look and feel for LSTP.

From the original award submission.