Inquisit v.7 Logo Design

Located in Seattle, Washington, Millisecond is a leading provider of software for psychological testing. Its Inquisit platform has been used in an extensive and diverse body of peer-reviewed research as well as in applied domains such as marketing, usability, and clinical trials. Inquisit commissions a new logo to promote each major update, and Mad Dog has been fortunate enough to design logos for previous versions 5 and 6 (as well as the logo for the parent company, Millisecond). Recently, Inquisit rolled out version 7.0, and once again Millisecond asked Mad Dog to provide the face of the new software. The logos always emphasize the “Q” in Inquisit, and the icon speaks to the measurement of response times in the testing.

From the original award submission.