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Meyocks. (2026). Hy-Vee Bloody Mary Mix Packaging. GDUSA Gallery. https://gallery.gdusa.com/project/hy-vee-bloody-mary-mix-packaging
Design briefing
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American Package Design Awards Winner
American Package Design Awards 2026
Hy-Vee Bloody Mary Mix Packaging
In the entrant's words
The Hy-Vee Bloody Mary Mix packaging leans into the bold, bartender-crafted personality of the product — signaling cocktail culture rather than the expected grocery-aisle aesthetic. The result is a package that punches well above its tier, positioning it as a credible competitor to premium national brands rather than a generic store-brand alternative.
From the original award submission.
Firm
MeyocksCategory
Private Label PackagingCreative Credits
Creative DirectorNicole Mueller
