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Meyocks. (2026). Hy-Vee Cozy Spoon Soups Packaging. GDUSA Gallery. https://gallery.gdusa.com/project/hy-vee-cozy-spoon-soups-packaging
Design briefing
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American Package Design Awards Winner
American Package Design Awards 2026
Hy-Vee Cozy Spoon Soups Packaging
In the entrant's words
The Hy-Vee Cozy Spoon soup line pairs a warm, hand-lettered script logo with rich dark packaging and vivid food photography — creating a visual warmth that draws the eye and makes the product feel as inviting as the soup inside without disrupting the overall cozy, kitchen-crafted aesthetic.
From the original award submission.
Firm
MeyocksCategory
Private Label PackagingCreative Credits
Creative DirectorRawley King
