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American Graphic Design Awards Winner
American Graphic Design Awards 2025
Greschner Foot & Ankle Specialists Logo Design
A logo inspired by Morgantown's mountaineering spirit sets Greschner Foot & Ankle Specialists apart in patient care.
The Story
The logo for Greschner Foot & Ankle Specialists was designed to reflect the rugged culture of Morgantown, West Virginia, where Dr. Greschner has established his practice. Inspired by the state's motto, 'Montani Semper Liberi,' the design draws on mountaineering themes and the local landscape. The logo features an authentic Appalachian mountain range, utilizing unique blue colors and shapes that distinguish the practice from competitors. A rounded diamond shape symbolizes outdoor nature, while a reverse 'G' suggests an entrance into the wilderness, resonating with the community's love for the outdoors. The tagline, emphasizing the desire for patients to 'get going again,' was enthusiastically embraced by Dr. Greschner, adding a personal touch to the branding.
Category
Branding + Identity Programs
Creative Credits
DesignerSandy Shuler
