Glyphx Poster Series Project

Project Brief: This project required the development of a complete brand concept drawn from a small selection of fields. The process began with defining the brand’s field of interest, core philosophy, and positioning within its chosen field. The deliverables included conceptualizing a brand name, logo, and overall visual identity, followed by the construction of a visual language that could communicate the brand’s values. This visual system was then applied to a series of three advertising posters, each designed to highlight the brand’s product while maintaining consistency in tone, style, and identity. Solution: Glyhx emerged as a quarterly magazine on experimental typography, blending archival depth with contemporary expression. Its identity centers on typographic design, with the aim of producing a cohesive visual language that is impactful and forward thinking. Outcome: The final deliverables included a complete visual language for Glyhx and three posters promoting its product. The posters channel the magazine’s experimental spirit, evoking a sense of energy and discovery through letterform exploration.

From the original award submission.