FactSet Events Identity

The app icon cleverly builds on the recognizable FactSet “F” logo, evolving it into a bold and modern “E” that stands for Events. The form is intentionally layered, bringing the two letters together in a seamless visual. In the bottom-left corner, the overlapping geometry subtly transforms into the shape of a location pin—an elegant cue that this experience is rooted in real-world places and in-person engagement. The result is a simple yet meaningful mark that instantly communicates FactSet Events: where insights happen, and where people connect.

From the original award submission.