Minnesota Department of Public Safety Logos

Our team was approached by the Minnesota Department of Public Safety to update logos for the State Fire Marshal and Office of Pipeline Safety. With a new state seal, both divisions needed to update their existing logos. However, this also created an opportunity to reflect each division’s unique work. 5 by 5 Design guided the teams through a research and ideation process that took into consideration the range of needs each division would have for final application of their logos including embroidery, stamping in metal, online applications, signage, uniforms, vehicles, and more. After creatively exploring the new opportunities, both divisions confidently launched new logos and patch artwork that reflects the value they provide to people across Minnesota. Using new brand standards created by our team, they’ve begun rolling the logos out across their various channels.

From the original award submission.