Conair Brand Identity

Brand Sizzle: https://www.dropbox.com/scl/fi/uzgr33ygj8cvms23vjlsb/CONAIR_BrandSizzle.mp4?rlkey=vcup9eam2no2ocmsomb6t526y&st=q094wuhs&dl=0 To reclaim a legacy and connect with a new generation of consumers, Conair — best known for introducing the pistol-grip hair dryer to the US in the 1960s — launched a full visual overhaul. The rebrand, which rolled out alongside a 17-week advertising campaign across digital platforms, was designed to celebrate transformation, empowerment, personal expression, and to place Conair back at the heart of beauty culture. At the core of the rebrand is a redrawn logo, transitioning from its long-standing industrial-style uppercase to a more playful, lowercase wordmark with fluid, circular forms. The design system features oversized logo placement across packaging and communications, asserting the brand’s presence with a statement meant to command shelf space and screen time. One of the most distinct visual shifts is the new color palette, anchored in soft lilac and supported by five vibrant hues. Each color helps navigate Conair’s vast product range and pricing tiers, unifying the brand across retail and digital environments. Product imagery is rendered with clarity and precision while model photography leans into authenticity and exuberance. Real people, real hair, real joy — shot in a way that’s aspirational and relatable. Packaging design is clear, featuring a strong hierarchy, vibrant color blocking, and product-forward visuals. Armed with a new tagline, “Here for Hair,” the advertising campaign celebrates the freedom, fun, and power of changing your hairstyle.

From the original award submission, lightly copyedited.