CARDCON: Reshuffled Student Project

From the Student - The community of card enthusiasts is growing rapidly, with many turning to Bicycle Cards as their go-to brand. While Bicycle engages with its audience through social media, its physical presence has fallen short. CARDCON, its main in-person event, struggled to gain traction. As such, a reshuffling of the brand could revive the event within its core audience. By incorporating bright, vibrant colors, fun shapes inspired by the suits, and an overall emphasis on the enjoyment of cards, the event stands out as a new world of fun for all card enthusiasts.

From the original award submission.