Breezy Bowl XX Fan Activation

We created the Breezy Bowl XX Fan Activation to celebrate the sold-out "Chris Brown: Breezy Bowl XX" concert on October 11, 2025 at Protective Stadium in Birmingham, AL The ten-foot tall "XX" (signifying 20 years of Brown's career) took inspiration from his album covers and visual brand; utilizing bright colors and vibrant textures to create a dynamic art installation. We collaged hand-drawn elements, album logos, spray paint textures and more to create the wrap. The final result was a smashing success that ignited fan engagement during the event.

From the original award submission.