Beluga Logo and Luca Mascot

Beluga is a modern bookkeeping and tax service designed to simplify financial management for creators, offering automated, clean books and real-time insights to keep users tax-ready year-round. The logo design embodies this mission by creating a unique visual identity that balances professional confidence with a playful, approachable spirit. Pairing a bold, modern typography with a delightfully expressive mascot, the logo design carries a strong, distinctive personality without sacrificing clarity. The mascot, Luca, can take on various expressive roles, such as emoji-style reactions and inline text accents, to inject a spark of delight and deeply resonate with the creative audience.

From the original award submission.