Afterlife Sauces Package Design

Afterlife Hot Sauce is a bold, flavor-first concept built around the mythology of the underworld. Each SKU represents a different god of death—from Achlys to Camazotz—paired with a unique pepper and a distinct flavor profile. To fully capture the ethos of the brand, we built with a custom hand-lettered blackletter logo. We then collaborated with the legendary illustrator James Groman to bring these gods (and their flames) to life; crafting custom characters for each variant in the series. Our strategy centered on balancing bold, macabre storytelling with a surprising sense of approachability.

From the original award submission.