Spray Texture Packaging Design System

The packaging design for DAP Spray Texture establishes a highly functional visual architecture that successfully balances a refreshed, modern aesthetic with the essential continuity needed for instant customer recognition. The new system introduces distinct can formats—Full color for higher price point HPP options and a clean white for lower price point packaging - allowing users to immediately identify their required need at a glance. The intuitive color-coding strategy also categorizes specific finishes, using prominent orange, red, yellow, and blue labels to clearly differentiate Orange Peel, Knock Down, and Popcorn textures. By integrating a strong information hierarchy, bold typography, and dynamic in-use photography that visually proves the product's application and performance, the design cuts through retail clutter.

From the original award submission.