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American Graphic Design Awards Winner
American Graphic Design Awards 2025
Southern Signing Festival Logo
A fresh logo design for Coker University’s Southern Signing Festival captures the rhythm of music without Southern clichés.
Firm
Nate GulledgeCategory
Branding + Identity ProgramsCreative Credits
DesignerNate Gulledge
In the entrant's words
The Music faculty at Coker University established an annual singing festival in 2025 and they asked me to create a logo and marketing materials. I wanted to avoid "southern" clichés and old-fashioned themes, focusing instead on the rhythm of the letterforms (SSF). This aligned with the musical aspect of the festival and fit the aesthetics of the audience.
From the original award submission.
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Nate Gulledge. (2025). Southern Signing Festival Logo. GDUSA Design Gallery. https://gallery.gdusa.com/project/southern-signing-festival-logo
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