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American Graphic Design Awards Winner
American Graphic Design Awards 2025
Creating a Global Playbook for Google Cloud AI
Hook's playbook for Google Cloud ensures a standout and cohesive brand identity in AI across all platforms.
Firm
HookCategory
Branding + Identity ProgramsCreative Credits
In the entrant's words
Google Cloud is a leader in AI for business. To convey that and help them apply their new brand identity across various mediums, we created a playbook of messaging, imagery, and motion identity rules that stand out, while still being ownable.
From the original award submission.
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Hook. (2025). Creating a Global Playbook for Google Cloud AI. GDUSA Design Gallery. https://gallery.gdusa.com/project/creating-a-global-playbook-for-google-cloud-ai
Design briefing
An AI-assisted expert read. Included with Pro ($19/mo).
