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American Graphic Design Awards Winner
American Graphic Design Awards 2025
The Studio of Christopher Phelps Branding & Identity System
Metropolis Branding revitalizes Christopher Phelps' identity with a design inspired by Frank Lloyd Wright's legacy and color palette.
Category
Branding + Identity ProgramsCreative Credits
Creative DirectorDenise Lorraine Davis
DesignerDenise Lorraine Davis
In the entrant's words
I have more files that I would like to submit of the entire branding system. Christopher Phelps is an award-winning, luxury residential architect in the Carolinas. His studio needed a complete makeover for its outdated trademark and lack of a brand identity system. An ardent fan of Frank Lloyd Wright's work, this symbol is inspired by Wright's love of red hues and utilizes a character style designed by the storied architect.
From the original award submission.
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Metropolis Branding. (2025). The Studio of Christopher Phelps Branding & Identity System. GDUSA Design Gallery. https://gallery.gdusa.com/project/the-studio-of-christopher-phelps-branding-and-identity
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