Prairie Fruits Farm & Creamery Cheese Labels

Prairie Fruits Farm & Creamery had already built a reputation for their award-winning goat and cow cheeses long before our collaboration began. As part of a larger brand refresh, one of our first major projects was redesigning the packaging for their cheeses—sold at farmers' markets, grocery stores, and online. Our goal was to create packaging that remained familiar to loyal customers while introducing a refreshed, modern look. We retained the recognizable color-coded flavor system but introduced a thoughtful distinction between the two types of cheese. This led to the development of dual-color labels—where cow and goat cheeses of the same flavor feature inverted color schemes, offering a subtle yet clear visual cue. The result is a cohesive packaging system that honors Prairie Fruits Farm & Creamery’s legacy while positioning the brand for the future.

From the original award submission.