Loading…
GDUSA Award Competition · 2023
American Inhouse Design Awards
- 323
- Winners
- 133
- Firms
- 20
- Categories
Trends of 2023
In 2023, the American Inhouse Design Awards showcased 323 winning projects, with bold typography emerging as the most prevalent style, featured in 126 submissions. Notable works such as the "Prison Fellowship 2023 Second Chance Month Campaign" and "Amp Brand Identity" by CannonDesign exemplify this trend, utilizing striking typefaces that command attention. The color palette leaned heavily on stark contrasts, with crisp whites and deep blacks dominating, while accents of vibrant gold and soft grays added a contemporary touch. This year also saw a notable emphasis on nonprofit initiatives, with 112 projects highlighting impactful storytelling through design.
Compared to 2022, where 363 projects were submitted, the overall volume has decreased, yet the focus on minimalist and modern aesthetics has gained traction, evidenced by the 97 minimalist projects and the emergence of modern styles in 29 submissions. The "2022 Annual Report" by Lina Marie Art and Design and "Design Your Law Practice Book Design" by the American Bar Association illustrate the shift towards clean lines and functional layouts. Meanwhile, editorial design has seen a resurgence, reflecting a growing demand for well-crafted publications amidst a backdrop of receding food and beverage visual identities. This year’s awards reveal a landscape where clarity and purpose in design are paramount.
GDUSA editorial · drafted with archive analytics, reviewed by editors
![2003 Word & Brown '[&] Effect' Advertising Campaign — Advertising + Ad Campaigns design — by The Word & Brown Companies — 2023 GDUSA award entry](/_next/image?url=https%3A%2F%2Fvdvgnrykwiujoqpefjje.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fproject-images%2F75f9e08a-20e3-4426-b69f-37f4748bc7aa.jpg&w=1920&q=75)
