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GDUSA Award Competition · 2023
American Graphic Design Awards
- 824
- Winners
- 355
- Firms
- 22
- Categories
Trends of 2023
The 2023 American Graphic Design Awards showcased 824 projects, highlighting a continued preference for bold typography, which led with 512 entries. This year saw a notable rise in minimalist designs, with 289 projects embracing simplicity and clarity. Exemplary works such as the "2022 AARP Annual Report" by AARP Brand Creative Services and Carimus' "Quanta 2022 Sustainability Report" reflect a palette dominated by crisp whites, deep blacks, and vibrant golds, creating a striking contrast that enhances readability and engagement. The focus on brand identity remains strong, as seen in the "Skinny Box Logo Design" by Mind of Creative Designer, which utilizes a clean, modern aesthetic.
Year-over-year, student work has emerged as a significant category, with 131 projects demonstrating fresh perspectives and innovative design solutions. However, the overall student design entries have receded compared to last year, indicating a shift in focus towards established professional work. The "Laundry App" by Aleksandr Volodkovich exemplifies this trend, combining functionality with a vibrant color palette of fiery reds and soft grays. Additionally, the "Twenty20 Cannabis Seed Catalog 2022" by Copa Design showcases the effective use of earthy tones, emphasizing the importance of sustainability in design. This year’s awards reflect a dynamic interplay between boldness and minimalism, shaping the future of graphic design.
GDUSA editorial · drafted with archive analytics, reviewed by editors
Winner spotlight
2023
GAF Timberline UHDZ Social Media Ads
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Firm
GAF Creative Design
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