Inhouse Department Capabilities Design

An in-house department has to sell itself inside its own company, where the client sits down the hall and the alternative is an agency. The designer brands the team and shows its range in one piece, and the challenge is proving strategic value without sounding like a pitch. The winners here make a case a CFO could follow. Litehouse Foods' The Point Creative branding gave an internal team its own identity, and the American Bar Association's design marketing portfolio put the department's work where its clients could find it. The in-house teams that market themselves best are on this page. Open any project to see the work and learn how they made the case.