The Point Creative Branding

The Point Creative branding was developed to give our in-house creative team a distinct identity within the organization and clearly communicate the strategic value we bring to the business. More than a visual refresh, the initiative elevated awareness of the creative team’s role across the company, strengthened team culture, and created a recognizable internal brand that employees could connect with and champion. The launch introduced a cohesive visual identity system featuring a custom chameleon mark, bold typography, and personality-driven messaging that reflected the team’s spirit. To build engagement internally, the rollout included immersive launch-party materials, interactive experiences, environmental graphics, and branded giveaways that transformed the rebrand into a memorable organizational event.

From the original award submission.