Yellowstone Hot Sauce Package Design

In partnership with FoodStory Brands, Paramount’s Yellowstone, and Elijah’s Xtreme, the team is creating an official hot sauce line that embodies the rugged authenticity of Dutton Ranch while standing out in a crowded hot sauce category. Our objective was to extend the Yellowstone brand into the hot sauce category and capture attention on shelf and online with distinctive, bold packaging. Leveraging Elijah’s social presence we aimed to attract both Yellowstone superfans and hot sauce enthusiasts. Elijah’s Xtreme has built credibility with bold, small-batch hot sauces and a loyal social following (2M+ TikTok followers, 37M+ likes). Yellowstone fans, who value toughness, grit and authenticity, are the heart of our primary audience. The secondary is hot sauce aficionados who actively seek bold flavors, authenticity and collectability in food experiences. The tertiary audience is social media audiences engaging with Elijah’s viral TikTok content. The 4 SKUs of all-natural, gluten free hot sauces feature unique flavor names, each reflecting a heat tier: Enemies by Morning (Mild), Sins of the Father (Medium), Rancher’s Revenge (Hot) and Venomous Strike (Extra Hot).

From the original award submission.