Yard NYC x Three’s Brewing: Seasonal Craft Beers

In collaboration with Threes Brewery, Yard NYC created four labels for the brand’s seasonal craft beer offerings: Summer: Shapeless Days Formlessness, drift, and the unstructured freedom of summer. Fall: Hereafter Future-thinking, contemplation, and consideration for what comes next. Winter: Volition Decisive action, willpower, and choice in the face of constraints. Spring: Reverb The reverberation of life that was compressed, expanding outward again. Since 2014, when Threes opened its original brewpub and taproom in Gowanus, Brooklyn, its founders have been dedicated to creating beer that expresses time-tested traditions in its taste while looking like nothing else on the shelf -- and wanted the playful imagery and product to be the focus rather than their brand name. Instead of designing packaging that looked longingly at the bigger brands, or embracing overly traditional shapes and labels, Yard NYC looked to the simplicity, smarts, and fun of graphic design’s great forebears.

From the original award submission.