Loading…
American Inhouse Design Awards 2025
Winter Classic Campaign
Filed under
Creative Credits
Creative DirectorPatrick Stoltman
Art DirectorDavid Wilson
DesignerWilliam Carter
DesignerDiana Pioquinto Perez
Designer
In the entrant's words
The Discover®-sponsored 2024 NHL Winter Classic at Chicago’s Wrigley Field on New Year’s Eve presented the opportunity for a hyper-relevant, local OOH campaign that raised event awareness and challenged perceptions of Discover card’s limited acceptance as a payment method. After all, sports fans have a lot of opinions about what is accepted and what is not (washing a lucky jersey? Shaving during playoffs?)—whether Discover is accepted shouldn’t be one of them.
From the original award submission.
Own this work
ShareCite this page
Discover by Capital One. (2025). Winter Classic Campaign. GDUSA Design Gallery. https://gallery.gdusa.com/project/winter-classic-campaign
AI Design Briefing
Machine-generated analysis of this work. Included with Pro ($19/mo).
