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Discover by Capital One. (2025). Winter Classic Campaign. GDUSA Gallery. https://gallery.gdusa.com/project/winter-classic-campaign

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American Inhouse Design Awards Winner

American Inhouse Design Awards 2025

Winter Classic Campaign

Discover's OOH campaign at the NHL Winter Classic challenges misconceptions about card acceptance among sports fans.

In the entrant's words

The Discover®-sponsored 2024 NHL Winter Classic at Chicago’s Wrigley Field on New Year’s Eve presented the opportunity for a hyper-relevant, local OOH campaign that raised event awareness and challenged perceptions of Discover card’s limited acceptance as a payment method. After all, sports fans have a lot of opinions about what is accepted and what is not (washing a lucky jersey? Shaving during playoffs?)—whether Discover is accepted shouldn’t be one of them.

From the original award submission.

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Discover by Capital One