WIL Divisional Logos & Icons

The Navy Federal Workplace Infrastructure & Logistics (WIL) Divisional Rebranding was all about creating a more connected brand across teams while still giving each division room to show its own personality. We moved away from siloed logos and toward a more cohesive look and feel under one WIL identity. The iconography builds off the WIL paper airplane, with custom origami-inspired designs explored to represent each group while staying true to the core brand. Along the way, we also expanded the system to include things like color palettes, typography, and supporting graphics to keep everything consistent across the board.

From the original award submission.