Pointe Grand Communities Signage Catalog

Pointe Grand Communities is a rapidly growing workforce-housing brand developed by Hillpointe LLC, one of the nation's leading builders of attainable multifamily housing. To support the high-velocity lease-up strategy that defines Hillpointe's development model, the brand required a scalable, end-to-end signage system capable of driving awareness, guiding prospects, and reinforcing brand equity across every phase of a property's lifecycle — from groundbreaking to stabilized occupancy. The result is the Pointe Grand Communities Signage Package: a comprehensive, catalog-driven advertising system encompassing more than a dozen distinct sign formats, dozens of individual templates, and a fully codified customization framework that empowers on-site teams while maintaining absolute brand consistency across a growing portfolio of properties.

From the original award submission.