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American Graphic Design Awards Winner
American Graphic Design Awards 2025
Walmart Highest Vision Planogram
e.l.f. beauty's redesigned Walmart planogram boosts beauty sales by 15% with clear categories and eye-catching displays.
The Story
The 'Walmart Highest Vision Planogram' by e.l.f. beauty is a redesigned layout for select Walmart locations aimed at enhancing the shopping experience for beauty consumers. The new planogram introduces clear product categories and features prominent displays for key new products, strategically positioned at the top for visibility. Enhanced navigation and eye-catching signage guide customers through the beauty aisle, making it easier to find desired items. As a result of these design improvements, the updated planogram has achieved a notable 15% increase in unit sales compared to previous versions.
Firm
e.l.f. beautyCategory
P-O-P, Exhibits & Displays
Creative Credits
Senior DesignerPatti Lui
VP, Global Visual MerchandisingMilanie Dorta-Ruiz
Fixture ManagerEliana Grajales
