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e.l.f. beauty. (2025). Walmart Highest Vision Planogram. GDUSA Gallery. https://gallery.gdusa.com/project/walmart-highest-vision-planogram
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American Graphic Design Awards 2025
e.l.f. beauty's redesigned Walmart planogram boosts beauty sales by 15% with clear categories and eye-catching displays.
This is an improved planogram for select Walmart locations that has been redesigned to create clear categories for beauty consumers. It also includes prominent displays for key new products featured at the top. This updated planogram, with enhanced navigation and eye-catching signage, has resulted in a 15% increase in unit sales compared to planograms without this design.
From the original award submission.

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