Bridging the Gap Exhibit

The JASCAYD exhibit, a “Landmark Moment,” announced the approval of JASCAYD® at ATS 2026, blending architecture, storytelling, digital engagement, and regulatory compliance into an experiential journey along a mountain path. A sculptural canopy of fin-shaped elements in JASCAYD brand colors—red for PPF and purple for IPF—was built from painted, eco-friendly cardboard and held together with custom-printed 3-D connectors to simplify installation. An elevated ramp spanned the space, and the illuminated brand-colored “pavers” provided wayfinding for attendees. The exhibit featured bird-blind-like educational pathways with slatted walls & transparent OLED touch screens for partial transparency. Each front corner featured a massive, transparent red-and-purple LED welcome screen. The brand’s red-to-purple gradient appeared on the flooring and gobo lighting, with natural plantings creating a grassy area along the path to rocky outcroppings that served as landmarks. The central catering and interactive area, also constructed of slats, revolved around a striking 4-ft-wide Sputnik-type chandelier visible throughout the space. An AI photo opportunity let attendees choose movie-themed backgrounds for on-site photos, which were delivered to their mobile devices. Attendees received colored stones in the brand colors to stack into cairns, a familiar sight on hiking paths, as a pledge of commitment to fighting lung disease. Two sets of backlit, 3D, rocky lungs, about 8-10 feet tall, gave the impression of a large mountainous “landmark” as they sat against a corresponding graphic and pathway on the floor, drawing attendees in, creating a nook for lounge seating, and serving as a backdrop for these areas.

From the original award submission.