Upper Cut Package Design

The Story

Upper Cut is a premium deli snacking brand founded by a family and minority group, aiming to modernize the traditional deli experience. The brand focuses on creating a product assortment that appeals to Gen Z and Millennials, incorporating contemporary design elements that reflect their values and preferences. The packaging design emphasizes vibrant colors and bold typography to attract younger consumers while maintaining a premium feel. By aligning the brand with modern snacking trends, Upper Cut successfully captures the attention of its target audience, positioning itself as a go-to option for those seeking quality deli snacks in a contemporary format.