Tostacos Point of Sale

This SRP transforms secondary packaging into a high-impact point-of-sale communication tool. The design places the product at center stage, using highly realistic imagery to create appetite appeal and an authentic connection with consumers. Printed in four colors using stochastic screening technology, the graphics achieve exceptional detail and fidelity, reproducing the texture and appearance of the tortilla chips with remarkable accuracy on corrugated board. Complementing the product image, a dynamic triangular pattern inspired by the shape of the Tostacos adds depth, movement, and visual energy while reinforcing the brand identity. Together, these elements create a distinctive shelf presence that captures attention and helps the product stand out in a highly competitive category.

From the original award submission.