The Shack Dinner and Breakfast Menu

The Shack Dinner needed a menu they could print on a permanent poster size. We designed the Shack Dinner and Breakfast Menus on two sets of posters. The design reflects their location in Rosarito Beach, Baja California, Mexico. We played with and used their food as design elements and strategically placed them throughout the menu area with clever directional cues to the logo's center. The result was increased aesthetics, ordering, and awareness of their multiple and exquisite dishes.

From the original award submission.