The Black Tail Bourbon Collection Gift Set

The Black Tail Bourbon collection is designed as a cohesive four-piece gift set. The design moves away from traditional superstitions associated with black cats, instead celebrating them as symbols of elegance, confidence, and individuality. Each component creates a unified premium experience: Canister: A slim canister featuring the logo as the primary focal point with subtle cat pattern details that elevate the unboxing experience while protecting the bottle. Bottle: A clean, contemporary bottle with a minimalist black-and-white label that emphasizes the abstract mark and typography. The restrained design highlights craftsmanship and lets the bourbon itself provide warmth through its natural amber color. Shot Glass Gift Set: Designed as a companion piece, the shot glasses feature the abstract cat logo and complement the bottle through matching finishes and understated branding, creating a collectible gifting experience. Shooters: Compact single-serve bottles that maintain the same visual language as the full-size bottle, ensuring strong brand recognition across retail shelves while offering convenience and accessibility. Together, these four products form a cohesive packaging system that balances simplicity with luxury. Every element is intentionally designed to express confidence, craftsmanship, and modern elegance, making Black Tail Bourbon memorable from first glance to final pour.

From the original award submission.