Jasm 77 Wine Label Design

Jasm 77 is a wine brand that connects their customers to the art of jazz. Jasm was slang used in the 18-1900s to describe something with a lot of energy. The “77” pays homage to Buddy Bolden, notarized as “The First Man of Jazz” born in 1877. The labels contain an abstract illustration of a jazz musician/artist, with the art style being inspired by Aaron Douglas “The Father of African American Art”. The back of the labels provide a brief summary of the artist/musician, how they pair with their wine profile and a QR code the consumer can scan to access a curated playlist of songs by that particular artist to create a immersive and connective experience. Jasm 77 is a brand that is about more than just wine, it’s about connecting history to the present and acknowledging an art form that allowed people of different races and backgrounds to come together to create something beautiful. This mission is what inspires the brand slogan “A Wine For Connection”.

From the original award submission.