Teladoc That Campaign

As brands rushed to embrace AI-generated advertising, Teladoc Health took a different approach: authentic, human moments. Consumers knew Teladoc, but often associated it primarily with occasional virtual doctor visits. Teladoc That set out to make Teladoc the first place people think of across a broader range of healthcare needs. The idea was simple: turn Teladoc into a verb. Through relatable, real-life health scenarios, “You can Teladoc that” demonstrated how virtual care fits seamlessly into everyday life. Instead of explaining a complex portfolio of services, the campaign created a memorable behavioral shortcut: whatever the health moment, Teladoc That. The campaign reframed Teladoc from a service people use occasionally to a trusted healthcare partner for life's expected — and unexpected — moments. Following the campaign, brand tracking reached new highs, including 45% awareness and 19% ever-used, alongside 33% familiarity and 30% consideration. Teladoc That turned a healthcare brand into an action — making the brand itself the call to care.

From the original award submission.