Teaberry Fields & Forest Branding Program

Nestled across 300 acres in the Pocono Mountains of northeastern Pennsylvania, Teaberry Fields & Forest — a Regenerative Organic Certified™ farm — was born from a deep belief: that regeneration is not only possible, but essential. Brandettes has partnered with the farm as a long-term strategic and creative collaborator, leading the development of its brand identity, creative direction, marketing strategy, and ecommerce ecosystem. The Teaberry logo features a distinctive emblem designed to foster instant recognition. Its simple, timeless form is rooted in themes of growth, vitality, and balance. The mark is composed of six organic flourishes, each representing a foundational aspect of the farm. Three leaves reflect Teaberry’s commitment to regenerating health by restoring the interconnected relationships between soil, species, and society. The three berries represent the core pillars of the farm-based products: potency, efficacy, and integrity of cultivation. Together, these elements form a cohesive symbol that reflects Teaberry’s purpose: intentional stewardship, regeneration, and the creation of enduring value from the land. Teaberry’s primary and secondary color palettes are essential to its visual identity. The Primary Palette — Deep Forest, Sage Green, and Dandelion — forms the core of the Teaberry identity and is reflective of the farm's terrain. The Secondary Palette is designed to infuse energy and vibrancy into the brand. These colors can be used for subtle pops or bold statements, but are most effective when paired with the primary palette to strengthen brand recognition As Teaberry continues to grow, Brandettes is also spearheading a comprehensive product innovation and packaging program designed to bring the farm’s regenerative vision to life across every customer touchpoint. The link provided leads to a Dropbox with individual image files, if needed, for printing.

From the original award submission.