Take Back Your Life Campaign

TAKE BACK YOUR LIFE — recovery framed as an act of agency rather than submission. The supporting line does the heavy lifting on the two objections that stop people at the threshold: Recovery on your terms. No cost. And the sign-off refuses the lecture posture entirely: Let's do this together. The design is loud on purpose. Hand-drawn brush capitals in white, cropped so the words push past the edges of the frame, over saturated green and orange watercolor fields. It reads at a block's distance and from a moving car. It looks nothing like public-health signage. The rough, hand-made letterforms carry the human, peer-to-peer quality of the program itself.

From the original award submission.