Loading…
Own this work
ShareCite this page
Savannah College of Art and Design (SCAD). (2026). Sweet Baby Rays Rebrand. GDUSA Gallery. https://gallery.gdusa.com/project/sweet-baby-rays-rebrand
Design briefing
An AI-assisted expert read. Included with Pro ($19/mo).
American Package Design Awards Winner
American Package Design Awards 2026
Sweet Baby Rays Rebrand
In the entrant's words
For this project, I rebranded Sweet Baby Ray’s with a Classic Americana style to bring back a nostalgic, warm, and authentic feel while keeping the brand modern and recognizable. The redesign focuses on true BBQ enthusiasts, especially adults who smoke their own meat and value real, bold flavor. The result is a refreshed identity that honors the brand’s heritage while maintaining its strong presence in the BBQ market.
From the original award submission.
Category
Student DesignCreative Credits
DesignerLily Souther
