State Fair Fire Prevention Exhibit

Our team was selected to reimagine the fire prevention building and fire tower exhibit at the Minnesota State Fair. The DNR needed solutions that spanned multiple disciplines—branding, storytelling, accessibility, wayfinding, and environmental durability. In response, our team conducted visitor research, created content to educate and entertain, and designed solutions for signage, graphics, and interactive experiences. The completed project boosted attendance while providing compelling information to inspire action around fire prevention.

From the original award submission.