Social Kitchens Professional Tempura Battered Shrimp Packaging

The Social Kitchens Professional brand launched Tempura battered Shrimp in carton to align with their existing range of high performance products for chefs. We rolled out the updated design with all key brand elements, which nicely showcases our Social Kitchens brand work from 2024. As brand experts, we’re able to manage new product launches to ensure old and new products visually align. For Tempura Battered Shrimp, we did just that. For example, we worked with a talented food photographer to procure beauty shots of the new product and tested many shades of blue before selecting a deep shade of ocean for logical color identification and a touch of playfulness. The tall linear carton nicely showcases the shape of the product, which brings a new level of confidence to the overall brand experience.

From the original award submission.